Prologis builds more than industrial and logistics real estate. We also build long-term relationships in the communities where we do business. And our commitment to creating a positive impact on communities, environments and individuals around the world extends to sponsorship.
In Germany, a new sponsorship began on September 1, 2021, with Düsseldorfer Eislauf-Gemeinschaft (DEG) in which Prologis will support the ice hockey team for the season that has just started.
Giving Something back to the Community
The partnership with DEG is an opportunity for Prologis to offer customers and partners another way to connect as a team. The concept of “team spirit” transcends to how Prologis views our customers and other stakeholders: We’re a team that develops solutions and achieves success together.
For Prologis, it goes without saying that as a company they want to not only benefit from being part of the community, but also give something back. “We would like to become even more involved in our beautiful city, which has been a good home for us since 2007 with our headquarters in Germany,” says Björn Thiemann, senior vice president, country manager Germany, Prologis. “We are delighted to have found a great partner in DEG, which is athletically successful and known beyond the borders of Düsseldorf. Supporting a sports club where every single team member matters and perfect teamwork plays a vital role is completely in line with the Prologis ESG strategy: to be committed to the well-being of each and every one of us in order to excel together, to be present on a local level and to give something back to the community as a team.”
Dedicated to Düsseldorf
The partnership also represents Prologis’ dedication to Düsseldorf. “It is a great opportunity for us to use the ice hockey games as a meeting place with our customers, partners and service providers and to show them the importance of the city of Düsseldorf for us as a company,” says Thiemann. “We look forward to being a part of the DEG family in the future and want to be actively involved.”
Frederik Wecker, key account & partnership of DEG Eishockey GmbH, is also enthusiastic about the sponsorship: “I am pleased that with Prologis we were able to inspire a major international company to join DEG. The talks were congenial and constructive right from the start. We are looking forward to an exciting season and the start of a good partnership.”
Who is Düsseldorfer Eislauf-Gemeinschaft?
Düsseldorfer Eislauf-Gemeinschaft was founded in 1935 on Brehmstraße. Until 2006, the ice stadium on Brehmstraße was home to DEG, where the club celebrated eight German championships. DEG established itself as one of the most successful and well-known ice hockey and sports clubs in Germany.
Since 2006, DEG's home games have taken place in the modern PSD BANK DOME (initially ISS DOME), which has capacity for 13,200 spectators. DEG's first game of the season was September 10 against the Krefeld Penguins. The first home game followed on September 12 against the Augsburg Panthers.