The European Real Estate Brand Institute (REB-Institute) named Prologis the strongest European real estate developer brand in 2018 in the “Logistics” category at this year’s Real Estate Brand Awards. The REB-Institute’s brand index, the largest scientifically recognized European real estate brand value study, has evaluated more than 1,400 real estate companies annually since 2009, looking for improvements across key performance indicators (KPIs). Prologis’ score in the measured KPIs has increased consistently and now leads the REB-Institute brand index of top 100 real estate developers.
The study was conducted by surveying 94,868 industry experts across 47 countries in Europe using a brand value model that combines qualitative and quantitative methods. This year, the highest scoring aspects were regional operating competence, innovation power and conversion strength—a measure of how effectively a brand influences action.
“We’re systematically elevating our brand profile and focusing on the areas that will differentiate and define us. This award is an indicator that our brand strategy is paying off,” says Marta Tesiorowska, vice president, head of marketing and communications Europe. “Independent and scientific recognition of our brand value is important. It sets the bar for further development of our brand share.”